Tourism Research and Insights

The Economic Development, Tourism and Agriculture Directorate conducts research on a monthly basis to assess amongst others the impact of tourism on the economy of Nelson Mandela Bay. The research agenda for the directorate is reviewed annually by the directorate and tourism stakeholders. A tourism research task team, consisting of the NMBM, Nelson Mandela University and Private Tourism Organizations, is to be established as a formal structure to review the research agenda going forward.

Currently the data collected by the directorate include:

  • Tourism Infrastructure and Supply Side Data
  • Visitor Numbers/Bednights
  • Visitor Profiles and Demographics
  • Accommodation Occupancies
  • Economic Impact of Tourism and Baseline Performance
  • Job creation/sustaining figures
  • Bookings and Enquiries via the Visitor Information Centres and other tourism platforms
  • Marketing platform trends and performance
  • Event/Conference Impact Assessments (basic assessments)
  • Airport Arrivals and Departures

The data is collected, analysed and utilzed for:

  • Monitoring the performance of tourism in terms of visitor numbers, bednights, and impact on the economy.
  • Providing valuable data for planning purposes and new developments.
  • Identifying trends and seasons – when is action required i.e events etc.
  • Building Visitor Profiles and Demographics for marketing and strategic purposes in order to attract more visitors.
  • Monitoring performance – VIC Enquiries, Bookings etc


For tourism research reports and indicators kindly contact:

Tel: 041 503 7513 / 041 503 7566


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